What jackets are popular for men this year? Inventory of hot topics on the Internet in the past 10 days
With the changing of seasons and the fermentation of fashion week trends, the fashion trend of men's jackets in 2023 has become a hot topic on social platforms recently. The following combines the search data of the entire Internet in the past 10 days, e-commerce platform sales and recommendations from fashion bloggers to give you a structured analysis of the most popular men's jacket styles this year.
1. Overview of popularity trends
| Ranking | Jacket type | Search volume increase | core keywords |
|---|---|---|---|
| 1 | functional jacket | +218% | Multiple pockets, waterproof material |
| 2 | oversized denim jacket | +175% | Distressed washed, silhouette design |
| 3 | quilted down jacket | +142% | Lightweight, diamond pattern |
| 4 | Double sided woolen coat | +98% | Removable lining, wool-blend |
2. In-depth analysis of popular items
1. Functional jacket
The design language derived from outdoor sports has become the biggest dark horse, and the number of views of the topic #MenFunctionalWind on Douyin increased by 120 million times in 10 days. Popular brands such as Arc'teryx and The North Face co-branded models continue to be out of stock.
| Material properties | color preference | average price range |
|---|---|---|
| Cordura wear-resistant fabric | olive green/titanium gray | 800-2500 yuan |
| GORE-TEX waterproof layer | All black | 1500-4000 yuan |
2. Vintage denim jacket
Xiaohongshu data shows that the search volume for oversized styles in the 1990s increased by 83% month-on-month. Star street photography popularized the "unfinished raw edge" process, and Levi's 517 series became a phenomenon-level item.
3. Recommended matching solutions
| Jacket type | Internal formula | Shoe selection |
|---|---|---|
| functional jacket | High-collar quick-drying jacket + tactical vest | Hiking boots/dad shoes |
| denim jacket | Tie dye sweatshirt + ripped jeans | Canvas shoes/Chelsea boots |
4. Consumption Decision Guide
According to the September data of Dewu APP, the three major dimensions that consumers are most concerned about:
1.functional index: Waterproof/breathable parameters directly affect the premium space
2.Stacking potential: Does the armhole design support 3-layer dressing?
3.sustainable attributes: Usage rate of recycled materials becomes new purchasing standard
5. Forecast of future trends
Industry analysts pointed out that with the rise of "office outdoor style", Hybrid styles with both business and functional characteristics will become the growth point in the fourth quarter, and it is expected that the improved version of bomber jackets may usher in explosive growth.
Note: The statistical period of the above data is from September 10 to 20, 2023, covering the hot word lists on Weibo, Douyin, Xiaohongshu, Taobao and other platforms.
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