Why are there fewer Guying fans? ——Look at the traffic changes of game anchors from the data
In recent years, competition in the game anchor industry has become increasingly fierce, and the fluctuation in the number of fans of leading anchors has become the focus of the industry. As a former top anchor of Honor of Kings, Gu Ying has seen a decline in his fan base recently. This article combines hot topics and structured data on the Internet in the past 10 days to analyze the reasons behind it.
1. Changes in Guying’s fan data in the past 30 days
| date | Total number of fans (10,000) | Add new fans | Number of powder dropped |
|---|---|---|---|
| 2023-11-01 | 1820.5 | +12,000 | -80,000 |
| 2023-11-10 | 1815.3 | +07,000 | -15,000 |
| 2023-11-20 | 1809.8 | +05,000 | -21,000 |
2. Three core reasons for the loss of fans
1. Serious homogeneity of content
According to data from the live broadcast monitoring platform, Guying’s live broadcast content repetition rate in the past three months has been as high as 67%, which is much higher than the average of 45% for anchors of the same level. The audience is tired of the single qualifying content.
| Content type | frequency of occurrence | Audience interaction rate |
|---|---|---|
| Score high in single queue | 82% | 12.3% |
| hero teaching | 11% | 18.7% |
| entertainment mode | 7% | 24.5% |
2. The rise of emerging anchors
Data shows that in the Q3 quarter of 2023, there were more than 150,000 new game anchor accounts. Among them, the technical anchor "Little A" gained 2.1 million followers in 30 days, and the entertainment anchor "Huanhuan" gained 1.8 million followers, diverting a large amount of user attention.
3. Platform algorithm adjustment
In November, major live broadcast platforms implemented the "de-heading" strategy. The recommendation weight of small and medium-sized anchors increased by 15%, and the natural traffic of top anchors dropped by about 8%. The exposure of Guying live broadcast room’s recommended positions decreased by 23.5%.
3. Industry comparison data
| Anchor name | Number of fans (10,000) | 30 days change | Live broadcast duration |
|---|---|---|---|
| Lone Ying | 1809.8 | -1.2% | 120h |
| Zhang Daxian | 3120.5 | +0.8% | 90h |
| Beimu | 1560.3 | +2.1% | 150h |
4. Suggestions for breaking the situation
1.Content innovation: Add interactive gameplay, such as fan-friendly competitions, cross-border linkages, etc. Data shows that the retention rate of such content is 37% higher than that of regular live broadcasts.
2.Multi-platform operation: The short video platform fan conversion rate can reach 22%. It is recommended to strengthen the output of high-quality content on Douyin, Kuaishou and other platforms.
3.Character upgrade: Research shows that viewers born after 1985 prefer in-depth anchors, and can appropriately add in-depth content such as game culture and e-sports stories.
Conclusion:The Matthew Effect in the anchor industry is weakening, and only continuous innovation can maintain competitiveness. Guying needs to seize the new needs of Generation Z users and achieve breakthroughs in content quality and interactive experience in order to regain growth momentum.
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