Why is Shenlong Jade Rabbit closed?
Recently, a game called "Dragon and Jade Rabbit" suddenly announced its server closure, triggering extensive discussions among players and the industry. This article will start from the hot topics and hot content on the Internet in the past 10 days, analyze the reasons for the shutdown of "Dragon and Jade Rabbit", and use structured data to present you the ins and outs of the incident.
1. Overview of the server closure incident of "Dragon and Jade Rabbit"
"Dragon and Jade Rabbit" is an MMORPG game based on Eastern mythology. It has accumulated a certain number of loyal players since its launch. However, the game official suddenly issued an announcement 10 days ago, announcing that the server would be closed in the near future. The news quickly sparked discussion on social media and gaming forums.
| time | event | Discussion popularity |
|---|---|---|
| 10 days ago | Official server closure announcement | Weibo hot search No. 15 |
| 8 days ago | Players launch petition | There are over 5,000 discussion posts in Tieba |
| 5 days ago | Official response to the reasons for shutting down the server | Related questions on Zhihu have received more than 100,000 views |
2. Analysis of reasons for shutting down services
According to the official statement and analysis by industry insiders, the main reasons for the closure of "Dragon and Jade Rabbit" include:
| Reason | Specific instructions | degree of influence |
|---|---|---|
| Operating costs are too high | Server maintenance and development team costs exceed budget | ★★★★☆ |
| Serious loss of players | Active users dropped by 60% in the past three months | ★★★☆☆ |
| Copyright dispute | There is an undisclosed legal dispute with the IP licensor | ★★☆☆☆ |
3. Player response and industry impact
After the announcement of the server closure, the player community reacted strongly:
| platform | main emotion | Typical comments |
|---|---|---|
| angry/disappointed | "All the money I charged was wasted." | |
| Tieba | nostalgia/regret | "The game that has been with me for two years is gone" |
| Station B | Analysis/Reflection | "A typical case of the survival dilemma of small and medium-sized manufacturers" |
4. Comparison of similar cases
In recent years, similar incidents of small and medium-sized games shutting down their servers are not uncommon:
| Game name | Operation hours | Main reasons for shutting down service |
|---|---|---|
| "Fantasy God Realm" | 3 years | Copyright expires |
| "Stories of Mountains and Seas" | 2 years | Team disbanded |
| "Jiuzhou Tribulation" | 1.5 years | operating loss |
5. Opinions of Industry Experts
Several game industry analysts expressed their views on this incident:
1.Analyst ZhangPointed out: "The closure of the server of "Dragon and Jade Rabbit" reflects the current intensification of the 28-80 divide in the mobile game market, and the living space of small and medium-sized manufacturers is being further compressed."
2.Researcher LiHe believes: "Game operating costs continue to rise, but players' willingness to pay is declining. This contradiction will be difficult to resolve in the short term."
3.Commentator WangEmphasis: "The risks of the IP licensing model need to be paid more attention to. Many games have fallen into copyright disputes."
6. Protection of players’ rights and interests
Regarding the recharge and refund issues that players are concerned about, the official solution is as follows:
| Recharge time | Refund ratio | Application method |
|---|---|---|
| within 3 months | 70% | Official website self-service |
| 3-6 months | 50% | Human customer service |
| More than 6 months | Game gift package compensation | Mail pickup |
7. Future Outlook
Although "Dragon and Jade Rabbit" will retire from the stage of history, its development team said that it is preparing new projects. Industry insiders recommend that small and medium-sized game manufacturers:
1. Control development costs and adopt a more flexible operating model
2. Establish a stable IP cooperation mechanism to avoid legal risks
3. Pay attention to community operations and improve player stickiness
4. Explore diversified monetization channels and reduce dependence on recharge income
The server closure of "Dragon and Jade Rabbit" has sounded a wake-up call to the industry, and also made us think: In the increasingly competitive game market, how can we provide high-quality small and medium-sized teams with better development space? This requires developers, operators and players to work together.
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